Website under construction!


GRS offer developers access to a team of highly skilled and experienced property marketing professionals which ensures that GRS are able to deliver continuous support throughout the duration of their contract. The services we offer include; marketing campaign creation and design, PR support, target market demographic analysis and comparative competitor analysis. GRS also assists in identifying the ideal companies to provide you and your customers with those all-important ancillary services helping to ease the purchase process and providing timely customer advice and service.
Developer Packages (add in hyper link to the three various packages)
GRS recognises that no single service offering can meet the needs of all developers. The is no 'one size fits all' solution. We have therefore created a series of developer packages for the professional developer. Each package delivers high quality residential marketing and sales services for developers wishing to present their product in selected global markets using a platform that is designed to appeal to agents, occupiers and investors alike.

The scope of each package allows both the developer and the agents responsible for country marketing to reach a wide international audience optimised for each different development. There are three levels of package; Platinum, Gold and Silver.
The Platinum package has been created to offer a full luxury home sales and marketing solution and is described in detail in this brochure. The Gold and Silver packages have been designed for the developer offering quality homes in the mid and lower price ranges and who wish to focus their marketing expenditure on a limited number of foreign markets and with a primary focus on their domestic market.

Marketing
The Global Referral System's marketing capabilities are comprehensive. We combine artistic skills with the practical experience necessary to actively reach the chosen customers, whether international or local. As well as design and campaign planning we employ statistical market data and analysis to ensure that the developments we market are targeted effectively at the correct customer base. The 'correct' customer base has both the interest and financial capability to purchase the developers products and services. By understanding a developers' design concept, development features and by analysing consumer demographics, GRS is able to develop a complete vision of the requirements of a marketing campaign. We can then create a full campaign plan that suits your needs and which accurately targets the chosen markets to generate higher response (and, therefore, purchase) rates.

PR
The power and impact of a well structured and managed PR campaign is frequently hugely underestimated by both developers and real estate agents alike. An illustration of this point is the typical response from a magazine reader as to why they purchased a particular publication. They will very rarely answer ‘to look at the adverts’, on the contrary, most will answer they they purchased their magazine to read the magazine editorial and articles. A well structured PR strategy takes account of this simple, but often ignored fact, that the right publication for a particular development isn't simply selected based on circulation and price, but should be focused on a readership that is 'qualified' to buy and should do more than simply advertise through a paid for advertisement. GRS have incorporated into some of their membership packages an editorial style press release written by a professional agency that can be used by all GRS member brokers in their local territories to draw attention to a development.

Demographic Analysis
Ensuring that the correct target audience is reached for your product is our main priority at GRS, by understanding your customer base and then cross-populating this data against the customer data of our member agents and affiliate partners we can generate enquiry rates well above industry averages.

Industry Analysis
One of the key challenges facing a developer selling in the 'global' property market is the lack of robust and empirically sourced information within the industry on market potential or existing customer base. Nor is there reliable international data on companies providing services in those market places. GRS therefore carry out their own extensive research and utilise up to date reports provided by leading industry experts. This research and analysis assists us in identifying the correct marketing strategies to reach both the optimum international markets and the selected customer profile for your product within those markets.
Ancillary Partners


GRS has created a group of ancillary service providers delivering vital property related services as an integral part of the GRS offer. Each ancilliary partner has entered into a contractual relationship with GRS which ensures that developers, GRS member agents and, above all, property purchasers enjoy easy and immediate online access to the full service portfolio. These products and services include; legal, foreign exchange, finance and various insurance products. Further partners will be introduced from time to time once their services have been approved for inclusion within the GRS service.

Before GRS even consider taking on a developer to market their properties we firstly put an individual proposal together which includes the following sections:- Executive Summary - Summary on how GRS could work with the developer to market their properties, what the team would recommend in the way of a target marketing strategy and suitable developer package.
Situation Analysis - Current market condition Globally and locally to the development.
Business Environment - The local marketplace for buyers, including a PESTLE analysis, and specific consumer analysis.
Marketing Strategies - The specific target market and how those consumers react to different media.
Marketing mix - The product, price, and place Sales/Retail promotions - Consumer activities
Financial - The costs associated with the porposal
Implementation plans - How, when and where we implement...
Control system - What checks are we going to do...
Developer proposal reports contents is.....1/2/3/4.....

further developer services are also availbel fromn GRS exclusing the normal packages .... we bring together a team of international expersts to offer consultancy in ...project management...sales and marketing... lighting design....for further information click here